In the past ten years, China's melamine futures market, which also uses Internet technology, has listed and traded three kinds of commodities one after another, breaking this limitation to a certain extent. However, there are not many kinds of melamine futures that are listed and traded, it also tends to focus on the financial attributes of the transaction process, and is even easy to be misunderstood by enterprises as investment and financial management tools, the most basic demand and supply of melamine raw materials needed by the melamine entity enterprises and the circulation of melamine appear to be insufficient, it is impossible to fully meet the needs of the industry. The development of Internet economy has promoted the rapid development of the e-spot market of melamine, which is in the middle link of the spot and futures trading mechanism or the service function, and the development of the real economy of melamine, it has played an important role in the transformation and upgrading of traditional melamine enterprises, and accelerated the permeation of the circulation mode of melamine raw materials from the entity market to the electronic market.
With the establishment and implementation of electronic trading system, the existing market competition pattern, status, marketing mode of melamine will change, melamine enterprises can seize the development opportunities brought by e-commerce as soon as possible, adapt to the development of e-commerce requirements, in order to better survive and develop in the era of Internet economy.
China's melamine industry, after years of development, has initially formed a complete system covering synthetic resins, chemical additives, equipment, up to the whole process from raw materials to product sales and circulation, its industrial chain is long and involves a wide range. In 2014, the production of melamine products reached 73.87 million tons, accounting for 3.2 percent of the country's GDP. The annual output of the five major common melamine raw materials has exceeded 50 million tons. In China, the annual apparent consumption of melamine raw materials is nearly 100 million tons. Guangdong and Zhejiang are the largest provinces with an annual output of more than 10 million tons of melamine products, with a total output value of 410 billion yuan in Guangdong alone in 2014.
In such a large melamine processing industry, the manufacturing process, from raw materials to products, needs strong material transactions and logistics channels to help, and thus a large number of capital flows, including round-trip payment for goods, loans, financing, etc. . The production and circulation of melamine, which occurs every day in the industry, has been basically carried out in a traditional way over the years. In this traditional spot transaction process, from raw materials to products to consumers, each sector and commodity information transmission range is limited, single path, raw materials and product prices are not transparent, the larger problem is that small micro-melamine entities often can not directly face the raw material producers, must accept the transfer of more than two circulation of raw materials, enterprises a large number of human, material resources, funds in the process of consumption.
In the age of Internet, e-commerce technology has various functions, open information, simple links, fast financing, low cost, convenient use of service functions, is rapidly becoming integrated into traditional melamine manufacturing.
The commodity property of melamine raw materials and its commodity circulation characteristics are just the basis of the application of advanced e-commerce technology. The rapid development of melamine industry also needs modern and advanced e-commerce technology and modern logistics to serve the industry logistics system, which plays a role in helping melamine industry enterprise production process and operation and enterprise transformation.
